Monster High "Creepy Cool" 2011 Style Guide
Client: Mattel
Client: Mattel
In addition to the core "Scary Cute" guide for Monster High, J3 collaborated to also create an additional style guide geared towards specialty retailers. These assets were geared towards an older and more sophisticated target market. J3 was asked to trend, layout, and develop graphics, prints and other assets that would be applied to apparel and consumer products.